Your blogs are an extension of the marketing for your holiday rental property, and like any marketing, you need to do it well to ensure to you get the maximum benefit for your business.
Blogs are technically a free marketing opportunity and can be placed on your website, and linked on social media sites like Facebook, Twitter and more, encouraging clicks through to your website and more guest bookings.
We’ve put together 7 of our favourite tips on how to write compelling blogs for your holiday rental property.
1. Have a sense of purpose
As with any writing that you do for your business, you need to have a sense of purpose. Before you start writing any content, answer these questions: Why are you writing about this particular subject? Will your content add value or appeal to your potential customers? What problem are you trying to solve or question are you trying to answer? What are you trying to say with the content?
For example, your purpose might be to showcase the top five walking tracks in your area. This answers potential questions from guests of “what is there to do in the area” and can help you engage with and create appeal for guests who love getting out and sightseeing in national parks and bushland.
2. Craft an engaging title
Let’s face it – the title of your blog is what is going to draw readers in. Without a catchy and engaging title, how are they going to know what your blog is about? A title that grabs the eye will also see your emails being opened, and will see clicks through to your blogs.
Good titles catch the attention of the reader, and should say that you have an answer to problems, make the promise of solving a problem or that you are providing information.
Taking that example above of walking tracks, your blog title could be something like: “Take in the sights on our favourite walking tracks” or “Discover the National Parks of the Gold Coast today”
3. Write engaging copy
Once your title is written and has drawn in interest, you need to ensure your guests keep reading with engaging copy. Keep your readers engaged by giving them the information they need, but leave them wondering about what they might be missing out on if they don’t book their next holiday at your property.
There are a few tips to writing engaging copy: keep your sentences short, and delete unnecessary words; involve readers by using words like “you” and “your”; use bullet points to break up text; and have someone else read the content before you post to ensure it reads well.
Information varies on how long your blog post should be, so a good idea is to keep your post as long as it needs to be, without prattling on with information that isn’t needed.
4. Create urgency on your CTA’s
A CTA, or a call to action, is important at the end of your blog post. Whether it is to contact you to book their next holiday, or to jump on your website to check out your vacancies, you need to include a CTA at the end of every post (you can even add these in via hyperlinks throughout your post).
Create some urgency on your CTA’s by using words like “book now”, “come and take a look at your next holiday destination today” or “contact us today”. You need to give your readers something to do – and generally that “something” is to book with you.
5. Create scannable content
It’s unlikely your readers are going to read every word that you’ve written, so you need to ensure your guests and potential guests get the information you are putting across without needing to read everything.
Format your posts so that the major points stand out. This can be achieved through bullet points or lists, using bold, capitals, italics or underlining, headings and subheadings, pictures and more. But don’t go overboard – too much formatting will mean that your main points will get lost.
6. Have an opinion
Having an opinion is important, and it is often what sets good bloggers apart from everyone else. For holiday rental owners, you could write an opinion post on development happening in your area (and whether it will be good for visitors to the region or what visitors may need to look out for), or you could write an opinion post on a popular attraction closing down for example.
Of course, it isn’t suitable to write an opinion post on every blog post you do, but often these posts can tempt readers to share their opinions on the subject or their memories on the subject you are writing about. These type of posts can create interactions and conversations; they can also so your readers that you are interested in the topics that affect your area, and they will be drawn in.
7. Use engaging images
Engaging images are a sure-fire way of attracting attention to your blog, and keeping people reading. Visual content is easy to use on your blog posts, and you can even go back and integrate them into your old posts. Blog posts with great photos will receive more likes and more comments than those without, and people are much more likely to share your posts through social media, giving you a much larger audience.
Great images can also prompt readers to continue through to the actual post, and can help you get information across more quickly, making it a great way to ensure your blog articles are kept short and to the point.
If you need assistance on writing and publishing blogs for your holiday rental property, or help with any other marketing collateral, get in contact with Holiday Rental Academy today.