How to Improve the Quality of Your Online Listings

There is one task a lot of holiday rental property owners want to undertake, but often don’t have the know-how to do so.

What is this one task we talk of? Improving the quality of the responses from their online listings.

These online listings come from a range of places including your website or your advertisements on places like Stayz and HomeAway, and there are many ways to easily increase the enquiries and bookings you receive from these online listings.

Below, we give your five great tips on improving your listings:

Great Photography

Photography can make or break your online advertisements. Good photos lure in potential guests to look further at your property, while bad photos will be scrolled right past. Your photos should show your actual property so guests know exactly what they will be getting. If you own a number of properties that are all similar (such as an apartment building) you should at least show photos of each layout.

Photos are a great way to obtain bookings and it could be well worth hiring a professional photographer to get some great photos.

Online Bookings & Payments

Something many guests expect these days is being able to book and pay online, at whatever time they wish, from wherever they are in the world.  While this may take a fair amount of maintenance in ensuring your booking system is always up to date, an easy to book and pay system will means potential guests won’t go looking somewhere else for accommodation.


Hand in hand with a great online booking and payment system is a great calendar system. You need to make sure that your calendar, booking and payment system is working in harmony, especially when it comes to those busy periods.

This is also the place to advise potential guests if you have any minimum stay requirements, and the pricing for each night. If a potential guest can look at your calendar and see if you have availabilities quickly and easily, they are likely to book with you over your competitor.

Response Times

Responses to enquiries are important, and your response time is often the first impression that a potential guest will get of your business. While you don’t need to be responding within five minutes, it is a good idea to respond to enquiries within an hour. Any longer than four or five hours (apart from overnight) than you risk losing the booking. If potential guests are looking to book right now, they will often book with the first accommodation provider that responds to them.


Reviews can either be your best marketing tool or your worst enemy. If your guests leave you great feedback when they are leaving or send you feedback via email, ask them to submit the feedback via the booking website they used (if booked via Stayz, HomeAway or the like) or if they are happy for you to upload their feedback on your website.

If a guest leaves you a bad review, you need to get on top of this straight away. Most of us have had a guest who has said everything was fine when they left, but once they got home

Some guests will say everything was fine when they left, but once they get home they will then leave you a bad review, not giving you a chance to rectify any issues. Often there isn’t much you can do with these reviews, but by advising your guests that you are happy to rectify any issues, you can minimise bad reviews.

Many holiday rental properties live and die by their online bookings, so by making sure your online listings are up to scratch, you’ll be giving your property the best chance of surviving in a competitive market.

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  • Reply

    Good article. I’m experiencing some of these issues as well..

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